The Moby in the Morning Radio Program, Yeah Baby!

About Moby

Moby, President of Atlanta-based Moby Enterprises, Inc. and creator of "The Biggest Small Town in AMERICA(sm)" Radio Network, has a 25-year history as the top morning DJ in Dallas, Houston and Atlanta where he was the top-rated morning personality for 10 years on KICKS 101.5 FM. One of the original "shock jocks", Moby worked in Rock and Top 40 before dropping that way-overdone shock persona like a hot potato. He moved to Country in 1991 and found what he calls his "true radio home and real love." The father of Jonah and Grace, Moby now lives in Roswell, Ga., with his wife, Mary Beth.

Born in Crossville, Tenn., Moby got his nickname at the age of 12 and has been known as Moby in the Morning on the radio since 1981. He landed his first radio job at the age of 15 on WCSV AM in Crossville.

Moby attended Belmont College in Nashville with the dream of becoming a high school band director. But radio was under his skin, so he quit school and went back to Crossville where he worked for WAEW for two years. He then started his climb upward by moving to a station in Columbia, Tenn., and finally to Nashville where he worked for two stations, including WAMB, a big band station, where he made $100 a week. Moby moved to the FM band in 1974 at WKDA-FM, which became WKDF, then to WKQB (WLAC FM) in Nashville. His first job outside of Tennessee was at at 98 ROCK in Tampa, Fla.

Moby moved to Houston in 1981, and worked for KSRR-FM (97 Rock) where he had the No. 1 morning show for five years. In 1986 he took his show to KEGL-FM in Dallas for just under two and returned to Houston and KLOL in 1988.

Back in the day, before Moby was country music's beloved Moby in the Morning, he was one of the original shock jocks and a major star in Houston, Texas, on 97 Rock. Looking back, Moby recently said, "Man, that was a great radio station." These three videos will take you back to those days of the early to mid 1980s and give you a glimpse of Moby before he had his epiphany and returned to his country roots.

Tired of Rock and the shock jock routine, he moved to Atlanta in 1991 to join WKHX Kicks 101.5. Although he loved Country music, this was Moby's first job in country (where he had really always belonged). Within a year, he hosted the top rated country morning show in Atlanta a run that continued for a remarkable 10 years. Five-time winner of Billboard's Major Market Country Morning Show of the Year, Moby was also nominated twice as Major Market Morning Show of the Year by the Country Music Association in addition to being the Academy of Country Music's Major Market DJ of the Year.

His Atlanta-based "Moby in the Morning" show was syndicated by ABC in 30 small towns across the United States in the mid-'90s and, looking back, the idea for his current program was born during that time as he travelled the country and visited with his listeners.

Moby says, "When I traveled to these small towns in Tennessee, West Virginia, Alabama, Arkansas, Michigan, Louisiana, Kentucky, Florida and on and on, I was greeted by people standing in line who seemed to feel as though they knew me and came to see me like they were visiting a relative they hadn't seen in way too long.

"Reflecting back on those days and those appearances encouraged me to develop a concept for radio that will provide the backbone of America with the sort of radio show they can appreciate and feel comfortable listening to with their entire family. Because of my diverse background, I know what touches these people, what moves them, what makes them laugh and what will bring them back every day ... a unique, innovative radio show designed for the millions of listeners in small towns of all sizes all across America."